Vegeta in Austria is positioned as a market leader in the segment of food seasoning. A typical Austrian meal can contain up to seven courses: usually beginning with meat appetizer and ending with a sweet delicacy such as a rich Sacher cake, while coffee is a "must".


Podravka d.d.

Ante Starčevića 32
48000 Koprivnica

Dejan Ištvanović, Key Account Manager
tel: +385 48 653 123

Adriatcih Group GmbH
Zetschgasse 17, Top 5,
1230 Wienna,

Podravka's products have been present in the Austrian market since 1995, therefore Austria has been enjoying Podravka's high quality and tradition-based product.s

Vegeta brand, the leader of all-purpose seasonings in this market, additionally enriches the Austrian cuisine with its taste.

Apart from Vegeta, the most recognized Podravka products in the market of Austria are: Vegeta Fix, Chutney and condiments, soups, meat cans...


Fast Facts

  • Area: 83.858 km2
  • Population: 8.139.000
  • Capital: Vienna
  • Official language: German
  • Currency: Euro
  • Religion: Roman Catholic
  • Climate: moderately continental
  • EU member: Yes
  • Shopping: skiing equipment, coffee, sweets, handwork, porcelain