Podravka adheres to the most demanding standards in the food processing industry – and we’ve got the certificates to prove it.
Halal compliance is a measure we take as seriously as any other, guaranteeing the safety and sanitary validity of our food.
Certified Halal quality-for the whole family-
Peace of mind
Podravka products are certified Halal. We comply to the norm HRN BAS 1049:2010 Halal food – requirements and measures. Halal requirements have also been aligned with other international standards and legislature, including ISO 9001 and ISO 22000.
So you can rest assured that Podravka products have your family’s values at heart.
Vegeta, Lino pillows, Lino spreads, Kviki snacks and Ajvar are achieving excellent results in the Halal market and, along with other products from the Halal-certified range, have doubled sales and ensured continuous growth.
Croatian President Kolinda Grabar-Kitarović officially opened World Halal Day, the biggest halal event of the year, on Wednesday 2 November 2016 in Opatija, Croatia.
The president of the Podravka Management Board participated in the panel "Halal Market – New Global Trend" with fellow panelists Rafia Uddin Shikoh (DinarStandard, UAE), Marc Deschamps (Halal Club of Belgium), Ahmet Karabay (Turkish Economy Minister), Ali Fazeli (President of Iranian Chamber of Commerce) and Muhammad Munir Chaudry (President and Founder of the Islamic Food and Nutrition Council of America), debating topics including potential, trends and growth drivers in halal markets.
During the event, the President of the Podravka Management Board met with Mr. Abdulla Al Maeeni, ESMA Director General, and His Excellency Dr. Rashid bin Ahmed bin Fahad, UAE Minister of State, representatives of the United Arab Emirates authorities that cooperate with Podravka on the halal certification of a wide range of products. They have expressed their satisfaction and given further support to Podravka’s initiatives in the GCC.
Addressing the media, Podravka CEO Zvonimir Mršić explained, "Podravka is already a national leader with 130 halal-certified products. Our desire is to increase the export market, which we recognise as globally emerging. In 2014 Podravka opened an affiliate company in Dubai to bring our portfolio closer to our customers. The number of customers in our target markets looking for halal products is increasing, which creates opportunities for growth, and our five-year goal is to achieve 10% of total revenue from halal products."
The value of the global halal market is estimated at around 2 trillion US dollars. Recognising the potential of this market and the benefits of certification, Podravka became halal certified in 2014. Certification was given to four factories: Vegeta seasoning & soups factory, Baby food & cream spreads factory, Fruit factory and Kalnik vegetable processing factory – with a total of 130 products. In the same year Podravka Gulf in Jebel Ali Free Zone in Dubai was established as a regional hub to cover the North Africa and Middle East markets.
In this region the most popular Podravka products are Vegeta all-purpose seasoning, Lino pillows and Lino spreads, Kviki snacks and Ajvar vegetable relish. After just over two years in this market Podravka has seen consistent growth, doubling sales results. In this short time Podravka has achieved recognition at B2B level and is continually working to increase recognition from consumers.