Entrepreneurs from Koprivnica, brothers Marijan and Matija Wolf, found a workshop for fruit processing and a jam factory, a forerunner of Podravka.

1934

One of Podravka buildings in the 1940's when it was an oil refinery.

1947

Wolf brothers workshop becomes socially owned and gets the name Podravka, which it has even today.

1949

Podravka starts producing fine jams.

1952

New Podravka products production start; candied fruits, jelly candies, mustard, ketchup, fruit syrup, fruit wines, dried vegetables, sterilized string beans and peas, meat cans.

1957

Production of famous Podravka soups start.

1958

Production of classic Chicken and Beef soup starts. The rooster on Podravka Chicken soup becomes a symbol of good domestic soup which is cooked for only 5 minutes and is an excellent help to a busy housewife. That year the Chicken and Beef soups were exhibited for the first time at the Zagreb Fair.

1959

Prof. Zlata Bartl together with its team creates Vegeta - renowend all-purpose food seasoning, produced for more than half a century and sold in more than 40 countries, on all five continents.

1959

Podravka exhibition booth at the Zagreb Fair.

1959

Podravka advertisement for Chicken and Beef soup and product range.

1964

10 new packet soups launched to the market.

1964

Packaging of VEGETA 40 was added with the character of chef, and till this day it has become one of the most recognizable elements of Vegeta's packaging.

1967

First cooperations with foreign partners. Vegeta first exported to Hungary and Russia.

1970

Čokolino production start, and later other flavours of baby food, with the image of Lino the bear.

1970

Water botling plant Lipik becomes part Podravke. Water was then known as "natural mineral water" the name "Lipički studenac" it gets in 1973. The first written trace of mineral water and its use appeared in 1708, when there were four springs of mineral water.

1970

15 new soups launced to the market

1972

In Ludbreg next to Koprivnica, Belupo company founded and pharmaceuticals production begins.

1972

Building with the name Podravka on its top is even today a part of Podravka's production facilities.

1973

As part of Danica industrial zone Podravka's meat complex - today's Danica meat industry is built.

1974

"Little secrets of great chefs" are first aired on TV.

1974

Publishing of Vegeta books of recipes begins.

1980

Advertisement for Podravka French Soup.

1980

A detail from Podravka exhibition booth at Zagreb Fair.

1981

Belupo, pharmaceuticals and cosmetics factory, built as part of the industrial zone Danica in Koprivnica.

Podravka becomes a shareholding company.

Podravka shares listed on the Official Market of the Zagreb Stock Exchange.

1998

Mineral water gets the name "Studenac".

1998

Production of "Studena" - natural spring water begins.

New Vegeta factory opened in Koprivnica and Vegeta, soups and powder products factory opened in Poland.

Podravka takes over Ital-Ice from Poreč, a manufacturer of fine ice-creams, sweets and frozen food distributor.

2002

Podravka takes over the Czech company Lagris.

New factory Podravka Meals opened in Danica industrial zone.

2006

Eva brand acquired.

Building of the new baby food factory starts.

2007

Podravka purchases Polish brands Warzywko and Perfekta, and Croatian brand Lero.

2007

50th birthday of Podravka soups.

2009

New warehouse and distribution center opened in Dugopolje.

2009

50th anniversary of renowned Podravka brand - Vegeta. Compliant to the golden number of its existence, the jubilean "golden Vegeta“ was produced, and a special episode of "Little secrets of great chefs of cuisine" was also filmed.

2009

Podravka acquires Belsad brand.

2012

In cooperation with the City of Koprivnica, Podravka starts the project of "Healthy menus" intended for pupils.

2012

Vegeta Croatia Open Umag - new name of the biggest Croatian ATP tournament.

2013

50th birthday of Podravka newsletter, a unique monthly publication in Croatia, with the tradition of longer than half a century.

Podravka and Ruđer Bošković Institute in joint creation of Food innovation center.

2013

In the year when Podravka's culinary web site Coolinarika.com celebrates its 10th anniversary, the number of its registered users reaches 100.000.

2013

With the campaign "Tastes for all languages", Podravka celebrates Croatian accession to the EU.

2014

Culinary show "Lunch for tomorrow with Podravka" the most viewed culinary TV show in Croatia.