Podravka presents Croatian cuisine to the Middle East at Gulfood 2017
We are delighted to share the news that Podravka exhibited at Gulfood Dubai, the largest food exhibition in the world, for the first time this year from 26 February to 2 March 2017.
As the only Croation exhibitor, we proudly presented a range of our favourite products, including Vegeta all-purpose seasoning, Lino cereals and spreads, Kviki snacks and Ajvar vegetable relish – all of which have become well loved across the region.
Gulfood delegates were able to meet Podravka representatives to discuss business and distribution, and enjoy delicious dish samples cooked fresh courtesy of our Croatian chef. He prepared tasty flavours with our new deliciously Mediterranean brand Ajvar as well as Vegeta, the seasoning that makes every meal taste better.
Podravka also gave away goodie bags packed with delicious free samples and recipes.
Speaking from the event, Podravka Managing Director Mr. Nermin Salman said, “Gulfood is the most important marketing event for FMCG in the Middle East. So for Podravka, as the only Croatian exhibitor, it’s an unbeatable opportunity to present our company and products to the region. And to make new contacts and do business.
Podravka was the first Croatian company established in Jebel Ali Free Zone, and was Halal certified by ESMA in 2014. Already we’re seeing top partners in the region recognizing the quality of our products.
It’s also an honour for Podravka Ajvar to be named a finalist in the Gulfood Innovation Awards in the Best Condiments & Sauces category. I see even greater achievements coming in the years ahead.”
With a heritage stretching way back to 1934 and a presence in 60 countries around the world, Podravka offers 130 halal-certified products to the Middle East market. After just over two years in the region Podravka has seen consistent growth, doubling sales results.
Podravka products can be found in Egypt, Morocco, Turkey, Jordan, Iraq, KSA, Kuwait, Qatar, UAE, Oman, and Yemen. In the UAE our products can be found at outlets including Lulu, Union Coop, Emirates Coop, Abu Dhabi Coop, and Al Maya.
Gulfood is the world’s largest annual Halal food sourcing trade event, and a gateway to new food business in established, evolving and emerging markets. The enormous 100,000 square metre event hosts over 5,000 local, regional and international suppliers and attracts over 95,000 visitors per year.